Jersey Collective is a collection of New Jersey-related projects

Jersey Collective started as an Instagram account in March 2014 but has grown to be much more. Instagram is still a crucial part of what we do: host guests for weekly takeovers on our collaborative account. We’ve had hundreds of people participate from all over the state, each with different things to show us, backgrounds, life experiences, levels of comfort calling themselves a “photographer.” Everyone who has taken over the account has shown us something different, but when considered together, every post from every week has created a collective vision of the state that we’ve built together.

Jersey Collective quickly became more than just an Instagram account by finding ways to bring the project to life off-screen: meet ups, gallery shows, a book published by Rutgers University Press, a sticker vending machine stocked with work by New Jersey artists, a book club, and New Jersey Go Fish!

The project promotes the arts, historic preservation, nature, exploring New Jersey, local businesses, and challenges misconceptions people have about our state.

Jersey Collective has been featured by the Asbury Park Press, New Jersey Monthly, CBS Philly, News 12 NJ, New Jersey is the World, Greetings from the Garden State, and elsewhere.